»The creative environment
that has shaped me.«
The Art of Perception
What drives me is a deep interest in people – in their stories and in who they are. I approach them with care, openness, and trust in their own potential.
My perception was sharpened where vision meets reality. In the raw dynamics of small, fast-moving teams and as Creative Lead on major international productions for global players such as Nike, BMW, Lufthansa and T-Mobile.
High-end production as a school for awareness.
My approach combines my experience at the epicenter of creativity and leadership with psychological depth, systemic training, and more than two decades of knowledge gained from guiding individuals through profound personal and professional transitions.
Beyond the Image
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On international film and photography sets, the pressure to succeed is immense.
Decisions need to have an immediate impact. Collaboration under extreme intensity sharpens perception into a way of seeing that reaches far beyond the visible.
Through years of working with individuals undergoing profound transformations within the 12 Steps, my perspective gained another dimension.
Conscious change requires an understanding of the systems within which we think, decide, and act. Sustainable decisions emerge when we also make the patterns behind these systems visible.
EDUCATION AND PRACTICE
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Academic Background
Undergraduate Studies in Psychology, Frankfurt am Main
University Studies in Visual Communication, Berlin
(M.F.A. Communication Design)
Psychological Depth & Systemic Knowledge
Licensed Practitioner of Psychotherapy (HP German State License)
Systemic Coach (certification according to the quality standards of ICF, BDVT, dvct, ECA and DCV)
Training through 03/27
Advanced Yoga Teacher (Three Boons, formerly Jivamukti)
Meditation & Mindfulness Instructor
Transformative Life Choices
Over two decades of shared and lived experience accompanying people through profound personal and professional transformation processes within the framework of the 12 steps – in German and English.
Creative Career
Creative Roots: Scholz & Friends, Creative Department
Creative Leadership: 20 years as an independent photographic artist working on major international campaigns, art and cultural projects.
Directorial work on selected projects and campaigns.
Track Record: Including Nike, BMW, Deutsche Bank, Lufthansa, T-Mobile, PlayStation, DHL, IKEA and Tonies, as well as institutions such as UNICEF and the Berlin Philharmonic.
Agency Cooperation: Collaborations with leading agency networks including TBWA, BBDO, Jung von Matt, Saatchi & Saatchi, Scholz & Friends and Anomaly.
Awards & Media: Recognition at some of the world’s leading creative awards, including Cannes Lions (International Festival of Creativity), The Clio Awards and the Art Directors Club (ADC).
Feature interviews, monographs, and publications in the context of visual design and creative leadership.
Co-Founder of a sports and lifestyle brand (reorganization of word and figurative trademark rights, strategic development and repositioning, as well as supervision throughout the startup and scaling phases).
